Discounts

Why We’ve Stopped Offering Discounts (Except One): A Heartfelt Message from Sukhmani

Running a business is like raising a child—it demands your time, energy, and attention in ways you never imagined. When I first started Jewellery Hat, I dreamed of not only creating beautiful, high-quality jewelry but also making my customers feel truly special with every purchase. I envisioned a brand where every piece was crafted with love, and every package was a little gift to brighten someone’s day.

But somewhere along the way, I realized that the path I was on wasn't sustainable. I was giving too much, and in the process, I was losing something valuable—my peace of mind and the ability to sustain my business truly. This realization led me to make a difficult decision: to stop offering discounts, with the exception of our LOVE200 discount, which can be used only once per customer in a lifetime. In this blog, I want to share my journey and explain why this change is not just a business decision but a deeply personal one.

The Early Days: Passion and Dedication

When I launched Jewellery Hat, I was driven by a passion for design and a love for creating something unique. I wanted every piece to reflect the care and craftsmanship that went into making it. I envisioned a brand that people would associate with quality, elegance, and lasting value. But as I quickly learned, running a business is about so much more than just creating beautiful products.

I wore many hats—designer, photographer, content creator, packager, shipper, and customer service representative, to name a few. My days were filled with endless tasks, and I often found myself working 12 to 14 hours a day. Yet, despite all this hard work, I was barely breaking even. I was so focused on offering competitive prices and generous discounts that I neglected to consider the toll it was taking on me and my business.

The Reality of Discounts: A Tough Lesson Learned

Discounts are a powerful tool in the world of retail. They attract customers, boost sales, and create a sense of urgency. However, they also come at a cost—a cost that I was absorbing with each passing day. For a long time, I believed that offering discounts was necessary to compete in a crowded market. But as time went on, I began to see the cracks in this approach.

Offering discounts meant I was constantly cutting into my margins. It meant I was undervaluing the time, effort, and materials that went into each piece. It meant I was sacrificing my well-being and my ability to sustain my business in the long run. And most importantly, it meant I was attracting customers more interested in a deal than in the quality and craftsmanship I was so passionate about.

The Turning Point: A Wake-Up Call

There comes a point in every business owner’s journey when they have to step back and reevaluate their approach. For me, that moment came when I realized I was working myself to the bone, yet had nothing to show for it. I wasn’t taking anything home—not in terms of income, and certainly not in terms of peace of mind.

It was a tough pill to swallow, but I knew something had to change. I couldn’t continue to give everything I had and receive so little in return. I had to make a decision that would allow me to continue doing what I love without sacrificing my well-being.

Why We’ve Stopped Offering Discounts

After much reflection, I made the decision to stop offering discounts, with the exception of the LOVE200 rupees discount. This discount can be used only once per customer in a lifetime. Here’s why:

Quality Over Quantity: My priority has always been to provide high-quality jewelry that my customers can cherish for years to come. Offering discounts meant I was often forced to cut corners, whether in sourcing materials, packaging, or the time I could dedicate to each piece. By eliminating discounts, I can focus on delivering the best possible product without compromising on quality.
Fair Pricing: The prices of our products reflect the time, effort, and materials that go into making them. When you buy a piece of jewelry from Jewellery Hat, you’re not just buying an accessory—you’re investing in a piece of art crafted with care and attention to detail. By maintaining fair pricing, I can ensure that I’m able to continue creating beautiful jewelry without cutting corners.
Sustainability: Running a business is about more than just making sales—it’s about creating something that can stand the test of time. By eliminating discounts, I’m able to build a more sustainable business that can continue to grow and thrive. This means I can continue to do what I love while ensuring my customers receive the best possible product.
A Focus on Value: Instead of focusing on discounts, I’m focusing on providing value to my customers in other ways. This includes offering quality products, exceptional customer service, and beautiful packaging that makes every purchase feel like a special occasion. I want my customers to feel like they’re getting something truly special when they buy from Jewellery Hat, and I believe this is worth more than any discount.
Respect for Craftsmanship: Crafting each piece of jewelry is a labor of love. It involves hours of design, meticulous selection of materials, and careful assembly to ensure that the final product meets the highest standards. By stepping away from constant discounting, I’m able to honor the craftsmanship that goes into each piece and give it the recognition it deserves.

The LOVE200 Discount: A Token of Appreciation

While I’ve decided to stop offering regular discounts, I want to express my appreciation to all the loyal customers who have supported Jewellery Hat over the years. That’s why I’m keeping the LOVE200 discount in place. This discount is a small token of gratitude and can be used only once per customer in a lifetime.

The LOVE200 discount is about more than just saving a few rupees—it’s a way for me to say thank you for choosing Jewellery Hat and for believing in the quality and craftsmanship of our products. It’s a way to celebrate the special moments in life, whether it’s a birthday, anniversary, or just a day when you want to treat yourself to something beautiful.

Why Quality Matters

In a world where fast fashion and cheap, mass-produced products are the norm, it’s easy to forget the value of quality. But at Jewellery Hat, quality is at the heart of everything we do. Every piece of jewelry is crafted with care, using only the finest materials. Our designs are not just trendy—they’re timeless, designed to be worn and loved for years to come.

Quality matters because it’s what sets us apart from the rest. It’s what makes our customers come back time and time again, not because of a discount, but because they know they’re getting something truly special. It’s what makes every purchase from Jewellery Hat feel like an investment in something meaningful.

The Importance of Packaging

One of the things that makes Jewellery Hat unique is our commitment to beautiful packaging. I believe the unboxing experience should be just as special as the piece of jewelry inside. That’s why every order is carefully packaged in premium gift boxes designed to delight and surprise our customers.

Our packaging is not just an afterthought—it’s an essential part of the Jewellery Hat experience. It’s a way to show our customers that we care about every detail, from when they place their order to when they open their package. It’s a way to make every purchase feel like a gift, whether it’s for yourself or someone else.

Why We Stand by Our Decision

I know this decision might disappoint some customers who have come to expect discounts from us. But I believe it’s the right decision for Jewellery Hat and for the customers who truly value quality and craftsmanship. By focusing on providing the best possible product and experience, I’m confident we can continue to grow and thrive as a brand.

This decision also allows me to focus on what I love most—creating beautiful jewelry that brings joy to people’s lives. It allows me to continue doing what I’m passionate about without compromising on quality or my well-being. And it allows me to build a business that is sustainable, not just for me, but for my customers as well.

Looking Forward: What’s Next for Jewellery Hat

As I move forward with this new approach, I’m excited about the future of Jewellery Hat. I’m committed to continuing to provide the high-quality products and exceptional customer service that our customers have come to expect. I’m also looking forward to exploring new designs, new materials, and new ways to make every purchase from Jewellery Hat a truly special experience.

Thank you to all of our customers who have supported us on this journey. Your loyalty and trust mean the world to me, and I’m grateful for the opportunity to continue creating beautiful jewelry for you. I hope you’ll continue to join us on this journey and that you’ll love what we have in store.

A Final Note

If you’re reading this and you’ve been a customer of Jewellery Hat, thank you. Thank you for believing in us, for supporting a small business, and for choosing quality over quantity. Your support has allowed me to continue doing what I love, and for that, I am truly grateful.

If you’re new to Jewellery Hat, I invite you to explore our collection and discover the difference that quality and craftsmanship can make. I believe that once you experience Jewellery Hat, you’ll understand why we’ve decided to stop offering discounts and focus on what truly matters—creating beautiful, high-quality jewelry that brings a smile to your face.

Thank you for being part of the Jewellery Hat family. I look forward to continuing this journey with you, and I’m excited to see where it takes us.